Institute of Public Accountants (IPA) Membership Brochure
The Institute of Public Accountants (IPA) required a new look for their membership brochure to promote the organisation to new members. This brochure was challenging because it had to incorporate all the membership offerings and sub-brands of the IPA in a cohesive manner. I used a square size brochure as a point of difference with the orange strip highlighting the heading on all pages for consistency. I used images predominantly of peoples faces to represent the diverse membership base of the IPA.