La Latteria Mozzarella Laboratory, Milk and Yoghurt
La Latteria is an Italian style mozzarella laboratory. Specialising in buffalo mozzarella, filled bocconcinis and smoked scamorza, they hand stretch and shape their own cheese on the premises daily. La Latteria also provide fresh natural yoghurt and milk direct from the farm.
They needed a brand identity that was immediately synonymous with dairy/cheese/deli. The colour I implemented is a royal azure, which depicts stability, calmness, unity and richness. I wanted to incorporate the fact that their products were made on the premises and their milk and yoghurt were farm fresh. This was achieved through bright natural imagery of the farm and product imagery that depicts fresh milk through movement. I incorporated their Italian style products by using a cursive hand drawn font that can hold its own on the business card and complement the beautiful imagery of the collateral.